Why the Mobile Web Is Real Estate's Not-So-Secret Weapon

Why the Mobile Web Is Real Estate's Not-So-Secret Weapon
Real Estate Marketing - Marketing - Leads - Agent Websites - The Modern Agent

The mobile web is changing how REALTORS® connect with customers. Are you prepared?

Real estate is shifting again, this time around how REALTORS® use mobile technology. Eighty-nine percent of new buyers use mobile search for their homebuying research, with that number increasing every year since 2011. Website design and accessibility have been shifting towards the mobile web, overtaking the traditional desktop-driven environments, and have become more useful to buyers from many demographics.

Real estate agents are now focusing on mobile websites and mobile applications to connect with their customers. Even if face-to-face interaction is what drives your business, mobile web design is what gets you there.

How has the mobile web changed the real estate business? Many REALTORS® now rely on a website to act as the front end of their business.

Businesses built for the mobile web cater to those using smartphones as the primary means of their home search. More and more consumers are using phones and tablets to access the internet which puts real estate agents with a non-mobile-optimized website behind their competition. Consumers have taken to the mobile web for their real estate needs and left business who don’t adapt in the dust.

The Power of Now

Immediacy is a major force that sells real estate. The unlimited availability and utility of the mobile web helps that immediacy.

You do everything to create a great customer experience, right? Just like an email, a text, or a phone call, mobile web optimization is another avenue towards building and maintaining relationships.

Technology is the tool that helps the personal connection. It's a necessary supplement to your real estate business, and if you're not taking advantage of it, you're falling behind.

Make Mobile Responsiveness a Priority

The best strategy? Build your web presence with the mobile web in mind.

If you're only built to be viewed on the traditional web, you're missing out on a huge swath of consumers who won’t wait around after a frustrating experience. That's guaranteed to send them into the waiting arms of your competitors.

If you're not built on a platform that scales directly to customer's device, you're missing out on the leads that will get your business ahead.

Mobile Responsiveness and Local Search

A non-mobile responsive website affects how well someone can search for you and contact you online, especially in local search. Non-responsive websites are hard to use on smaller screens, sometimes not loading properly or at all. That makes it hard to find who you are - not to mention enjoying the experience - leading up to that first face-to-face meeting.

Homebuyers need information as fast as they can get it, and when they find it they don’t want to have to work more to understand it. The nature of the real estate business means if you can't get homebuyers what they’re looking for right now, they’ll go somewhere else, simple as that.

Buyers expect you want to keep up with the times, so if you're lagging behind in the technology department it'll drag down the rest of your business. Making mobile-responsiveness a priority, while also doing the little things that's made you successful in the past, keeps you ahead of the competition and at the forefront of the real estate industry.

Generate More Leads

Mobile responsiveness is the way of the future, one that’s helping real estate agents connect with more potential clients than ever before. That means more client satisfaction, which can only mean good things for your business.

Make your website experience the best that it can be today. See the returns a responsive website brings you tomorrow.

Posted & written by Brad Storck on June 15th 2016
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