Why John Deere gets Real Estate Marketing

Why John Deere gets Real Estate Marketing
Listing Websites - Brokers - Realtors - Real Estate


Sometimes, change is exactly what we need.

We begin this story with one John Deere, a struggling blacksmith from Rutland, Vermont. In 1836, Deere moved from his hometown to Grand Detour, Illinois. Here he worked as the general repairman of the town and used his skills as a blacksmith to create small farming tools for sale. Shortly after establishing himself in Grand Detour, Deere founded the John Deere company and engineered the first self-scouring steel plow. Constructed from a Scottish steel saw blade, it differed from the wooden and iron plows of the time in that it was so easy to use and clean. Before Deere, farmers constantly cleaned their plows of the unforgiving Midwestern soil that clinged to the surface as they worked. Deere’s steel plow solved this problem, and the impact it had on American migration to the Great Plains in the 19th and early 20th century is legendary.

Deere found the traditional way of doing business, where customers ordered a product before the seller created it, cripplingly slow. Realizing this method hindered his sales, he made all of his products in advance, for his customers were able to see his products beforehand and then transport those products back to their farms immediately after purchasing. Word of his business spread like wildfire, and the rest is history.

Today, John Deere is an agriculture, construction, and forestry equipment giant, raking in $37.795 billion in revenue in 2013, and ranking 80th on Fortune 500’s top American companies of 2014.

Change wasn’t easy for John Deere, but it was necessary. As you can see, the rewards have been astronomical. Without his ability to change course, the John Deere name known all over the world today wouldn’t have been realized, and the great migration to the American Plains may have never happened. Entire cities of thriving people would’ve never been founded; America, as we know it, would not exist.

Deere was smart and agile enough to read what the market was saying, and he became a legendary figure in the American industrial mythos. He saw the change his industry needed, and made the necessary adjustments to his mindset that allowed him to adapt.

Let’s be honest. Change is unnatural, and that’s why it’s so difficult. You’ve carved yourself a niche, and all of sudden everything’s shifted and you don’t quite fit in as well as you would have hoped.

We live in the internet age. Industry shifts are happening faster than anyone could have predicted, and we are constantly adapting.

Here’s the secret: your skills are as relevant today as they were 5, 10, even 20 years ago. They just need to be applied in a way that fits the changing market.

There’s more good news! You’re not alone in making this change. Agent Impress can help ease that transition, so you don’t have to worry about learning everything at once. We’ve simplified the process, and you still receive the look and exposure comparable to that of industry leaders, without the rigmarole of developers, IT, web hosting, and design firms. Agent Impress takes what you do so well and makes it that much easier, allowing you to put the focus back on closing deals with the same great personality and skill you’ve spent years developing. It’s not a wholesale change as much as it is a re-direction of your talent, just like John Deere’s steel plow.

We’ll always need great realtors. Agent Impress insures that your personality, business savvy, and dedication do not lose out to the changing tech landscape. We give you full control over your business, as well as platform you can stand on to make yourself known to the world.

Continue being awesome at what you do, and we’ll make sure you’re always relevant to the people who need you.


Posted & written by Kyle Draper on December 29th 2015
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