What Successful Realtors Need to Know about Facebook Ads

What Successful Realtors Need to Know about Facebook Ads
Real Estate Marketing - The Modern Agent - Tips - How-To - Facebook Advertising


  • Tons of consumer data and timely messaging makes Facebook a great advertising platform.
  • The more specific a Facebook ad campaign is, the more successful it can be.
  • Honesty and patience rule in Facebook advertising.

Advertising on Facebook is incredibly effective. It’s a powerful way to find great leads through targeted campaigns geared towards a specific group. Facebook also allows you to target just about any demographic you can think of, which is incredibly useful for realtors.

Put simply, a Facebook ad puts you in front of the right person at the right time.

Facebook continues to grow as one of the best advertising platforms on the web. It's an accessible way for small businesses to get in front of their customers in a powerful way.

Just being on Facebook isn't how businesses find success. It's what they do on the platform that counts, and how they do it gives them success. Facebook Ads are different in that they're much more targeted than a normal ad. Your audience will see them as they scroll through their news feeds, taking advantage of the data Facebook has collected to point to where their interests are.

Niche Focused

For the greatest effect, ads specific to a particular niche work best.

Of course one ad won't appeal to both millennials and retiring baby-boomers, but if you understand your target demographic, you can create fantastic ad campaigns for both. That’s why Facebook business profiles allow for many different options for targeting potential clients.

Think about who you’re gearing your ad towards. What are they looking for? What is going to get their attention? What’s going on in their lives that says they need your service?

Want to show off a high-priced to someone with a college degree, a steady job, and a family of 4? Facebook ads let you do that, creating a perfect ad for whomever you're targeting. Tools like Facebook's Ads Manager allow you to track each ad campaign, keeping track of everything you need to know to get the most out of your budget.

The Secret to Success

The secret to Facebook Ads success? Be specific.

Vague or generalized ads don't work well on Facebook as they don't serve a specific demographic. If you’re targeting a very specific group, you have to make your ad as relevant as possible otherwise you won’t get the results you’re looking for. It’s also best to keep things visually oriented, as ads with images are great attention grabbers.

Whatever you do should be as specific as possible to what you're selling. This is great news for realtors trying to sell their listings: center one of your ads around a specific listing with a good call to action and see how many leads come of it. It’s probably more than you think.

Experiment Honestly

Experiment, but don't spend a ton of money up front without seeing what works. It’s also important that you’re honest about what you’re putting in your Facebook ads.

Since you're advertising to a small group, dishonesty can backfire. If that group doesn’t trust you, you’ve wasted your lead generating efforts because your ads won’t have nearly the same level of appeal to another group. Facebook may even ban you for misleading and otherwise dishonest ad campaigns, too.

Success Takes Time

Success doesn’t happen overnight. Time, consistency, and patience are intrinsic to any successful venture, which means you’ve got to stick with what you’re doing to get the effect you want. When it comes to Facebook Ads, patience is a virtue.

Experiment, be consistent, and learn as much as you can about the people you’re targeting, and you'll create awesome Facebook ad campaigns sooner rather than later.


Posted & written by Colin Gillespie on May 20th 2016
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