A real estate website can do one of two things: engage people, or entrap them. Entrapment is all about capturing leads without discretion, without worries about quality or care for where those leads came from. Who cares who they are, what they need or what I can actually do for them. I just... Continue Reading

What’s the best real estate marketing tool? There’s so many different avenues to go down, but there’s only one that makes TOTAL sense in today’s real estate landscape. Nowadays, your website is as much a part of your business as you are. Not only does your website have to look great, but it has... Continue Reading

Real estate branding is always changing, and it's up to you to stay ahead. The way you appear online is more important than ever before, and makes a difference in your marketing. Maximizing your reach online is the way forward in the digital age. Your real estate branding needs to separate yo... Continue Reading

3 Takeaways:Buyers are looking for help with taking action, not more information. Only 14 percent of buyers contacted the agent first before doing any research. Your website should turn the momentum from the initial home research phase into real action. The Internet has become central to th... Continue Reading

It’s important to have a website that converts, that brings in visitors and gets them to do what you want. For real estate agents, that means bringing in interested buyers to your website, directing their attention to your listings, and getting them to contact you. If you do that, and do it well, yo... Continue Reading