A real estate website can do one of two things: engage people, or entrap them. Entrapment is all about capturing leads without discretion, without worries about quality or care for where those leads came from. Who cares who they are, what they need or what I can actually do for them. I just... Continue Reading

Automating social media means putting in the work now so you don't have to later. A good mix of curated content and your own voice keeps your social media fresh, interesting, and true to you. Automation creates consistency. Consistency builds trust. How to get the most from your social media... Continue Reading

Brand building is important, but you knew that.Your brand demonstrates who you are, the quality you offer, and the satisfaction you bring your clients. You may think using your brokerage's brand in place of your own is just as effective, but you’d be wrong. The best agents have personal brandi... Continue Reading

This article was posted on Inman.com on April 1st, 2016.I’ve been getting this question a lot lately: “I need lead generation. How can you do that for me?”Let me explain the untold story about lead generation.A few days ago, I met with an agent interested in moving over to the Agent Impre... Continue Reading