Instagram Changes: Here's What Realtors Need to Know.

Instagram Changes: Here's What Realtors Need to Know.
Instagram - Real Estate - Marketing - Technology - Social Media


You’ve probably heard about the changes coming to Instagram and the controversy it sparked with many of the brand promoters who use the service.

However, it isn’t just about celebrities promoting products. The change affect how businesses in many industries, including real estate, use Instagram to promote themselves.

The algorithm will be close to same one Facebook uses for its news feed, which is good for users, but bad for real estate agents with limited marketing budgets.

In the future, Instagram will show you content based on who you like the most, comment on the most, or view the most. In other words relevancy, not chronology, is the name of the game.

Instagram’s reasoning is it doesn’t want people to miss out on the things they want to see.

In an interview with the New York Times, Kevin Systrom, co-founder and chief executive of Instagram, said, “On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

The change only affects a small percentage of users right now, and will not be fully implemented until months from now. In the future, Instagram may go towards a model that forces brands to operate the in the way they do on Facebook.

Real Estate Marketing

For real estate agents trying to promote themselves on Instagram, not much is changing at the moment. Eventually, you’ll notice changes in the amount of people who view your posts, which means you’ll have to change your Instagram marketing approach.

One strategy being implemented right now to circumvent the changes is asking followers to enable notifications for your account, which will alert them to anything you post.

Overall, the changes may make it harder for real estate agents to use Instagram as they do now, especially for realtors who haven’t been on Instagram for long. Look towards Facebook’s current model for businesses, and you’ll have a better idea of the way Instagram may go.

What should realtors do? Keep doing what you’re doing, but keep an eye towards the future as well.

Just like normal.


Posted & written by Colin Gillespie on April 4th 2016
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