How to Create a Real Estate Agent Website That Converts
Websites - Technology - Bounce Rate - Realtors - The Modern Agent
It’s important to have a website that converts, that brings in visitors and gets them to do what you want. For real estate agents, that means bringing in interested buyers to your website, directing their attention to your listings, and getting them to contact you. If you do that, and do it well, you’ll be way ahead of the pack, and on your way to greater success.
So how do you do that?
Feature The Property, Front and Center.
Why did someone come to your website in the first place? Give them what they came for! The most important thing a potential client sees when they visit your page are your listings. Let your properties sell themselves. Feature your other listings with the property the buyer is looking at, so if they choose not to go with it, there's a new option waiting for them right there.
Your website is a portal. Take buyers where they need to go. Like any savvy salesperson, you need to direct the buyer towards the goal. They will not know where to go unless you’re there to direct their actions. Make following the path towards conversion as easy as possible for the buyer, and your real estate agent website will have a much greater chance at success.
Make It About You...
...but not too much. Don’t be annoying, but make your presence known.
In the age of Zillow, you’ve got to own the properties that you’re selling. It's easy to overlook the realtor completely and get lost focusing on the property, which isn't necessarily a bad thing. Let buyers know who’s really helping them, so they know you’ve got their back.
A big part of improving your real estate agent website’s effectiveness is knowing where you fall into in the home buying process, and taking full advantage of that role. A lot of prospective clients are finding properties on those big real estate search websites? Catch those buyers when they make the leap, taking advantage of the heavy lifting already done for you.
The Easier to Navigate, the Better.
Beware the bounce rate. You’ve got to take advantage of the time a visitor is on your website. Don’t waste it with a weird layout that makes people question why they are on your website in the first place. Hard to navigate websites have a sky-high bounce rate. That’s like turning away clients because they can’t find the front door. That’s a problem.
Make sure that your real estate agent website is easy for buyers to navigate, which makes it easy on you. And don’t worry about simplicity. Sometimes the best solution is a simple one.
Keep Load Times Low.
Keep those load times low, as low as you can. When someone is on your site, don’t get them fed up so they leave right away. The lower your load time, the better conversion results you will have on your real estate agent website.
Load times are easy to overlook. Does your real estate agent website’s load time keep you up at night? Probably not, but if you know how big of a factor in conversions load time is, it just might. A website that takes more than 3 seconds to load has a bounce rate at about 50%. That's half of your visitors leaving your website without doing anything on it. Yikes!
Don’t Hide the Contact Form.
There’s no sense in creating a real estate agent website if you don’t give people the chance to contact you. The buyer wants the property, so what's the next step? Having the buyer contact you, of course!
If you’ve hidden your contact form, buyers aren’t going to follow through on their intentions. Make a path from listing, to realtor, to contact form, and you’ve got a recipe for success.