Get the Most BANG for your Social Media Buck.

Get the Most BANG for your Social Media Buck.
Real Estate Marketing - Snapchat - Periscope - ROI - Realtors


Snapchat is the social media platform to watch out for this year. That’s because it’s a great way to create high-value videos that don’t have to be a “high-quality,” in an organic way.

Here’s the thing about organic video: it has a personal, behind-the-scenes vibe that makes you feel special watching it. When done correctly, it's invaluable to your brand. It doesn’t feel forced, and it has more authority because of the grittiness; there's no sanitation.

In the neighborhood? Quickly create a video showing off your listing. That spontaneity creates authenticity, something that's becoming harder to find.

No Snapchat for you? Try Periscope.

If you know Snapchat isn’t your game, try something else. The great thing is that you have so many options that it’s just about impossible to not find a platform right for you.

If you haven’t heard of it already, Periscope is an app that live broadcasts whatever you are doing, wherever you are, straight from your phone. It's kind of like Facebook's live streaming video, only it’s run by the same guys who own Twitter.

Scarcity

The other cool thing about social media like Snapchat and Periscope: scarcity. When you have a service that "disappears" video after you watch it, you create the kind of scarcity that makes people feel more inclined to watch and pay attention, because they aren’t going to be able to see the video a second time. If the video is going to disappear, you’ll want to make sure you take the whole thing in.

We are bombarded with insane amounts of media every day that we mostly ignore. How do you get people to watch you?

Scarcity. Scarcity creates demand, and that’s how you get people to pay attention.

Remember, it’s not about the amount of leads you can generate, but it’s the quality of the lead that counts. Try your own thing. No one has the definitive method to consistently reaching their audience. Experiment and see what works for you.

Pick the right platform, and you’ll end up making your time spent on your real estate marketing pay for itself 10 times over.


Posted & written by Colin Gillespie on April 22nd 2016
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