Create a Lean, Mean, Lead-Generating Machine

Create a Lean, Mean, Lead-Generating Machine
Real Estate Marketing - Social Media - Tips - Real Estate - Ads

Want to optimize lead generation, and spend less on advertising?

Nowadays, traditional real estate marketing (the paper flyer kind) doesn’t set you apart from the crowd. It’s obsolete, outdated.

The cool thing is, you have all the power available to you right now to connect to the right people in a precise way.

In real estate internet marketing, the more targeted you are, the bigger edge you will have. That means better leads.

There are proven, systematic ways to generate leads, and you can start right away. It doesn’t take long to completely overhaul your marketing practices for effective real estate lead generation. Industries outside of real estate use these practices as well, and they work.

How can internet marketing generate real estate leads, for you?

Start with Social Media.

The easiest place to start is in social media. Not already utilizing Facebook, Twitter and Instagram? Start by familiarizing yourself with each.

Facebook is useful for creating highly-targeted ads that allow you to display your ad to a specific audience.

This means that you can target who you want (say newlyweds with bachelor’s degrees) and appeal to them in a way that results in plenty of great real estate leads.

For Twitter and Instagram, promote any of the content you create or find that you think would appeal to your audience. You can also use it to get your listings out in front of people instead of waiting for them to come to you.

Time = Money

Remember to block out time for your social media real estate marketing so you can make it as time and cost effective as possible. Use an app like Buffer that allows you to create posts and schedule them for specific times, so your focus doesn't always have to be on social media.


Creating a blog is a great idea, even if you don’t like writing. You can create interesting written or visual content with your target audience in mind and put it up on your real estate blog.

Then you can share it on Facebook, Instagram and Twitter, giving your potential homeowners something that interests them and leads back to you.

Lead Magnets

An effective tool that too few real estate agents use is a lead magnet, or a way of receiving contact information in exchange for an offer. This allows you to maximize your number of targeted leads.

Exchanging “insider” knowledge for an email address or phone number does a couple of things:

  1. It shows people that you can get them what they want.
  2. It gives you plenty of great leads.

Give value to people, and they will give you value in return.

Tie it all together.

Give people a website that allows leads to interact with you and your listings. Reaching your audience and giving them value is a recipe for success.

So, what now?

Create a plan of action.

  • What social media will you use, and what will you post?
  • Are you using Facebook ads as effectively as possible?
  • Can you create a blog that appeals to the interest of your target audience?
  • What kind of lead magnet can you create that will provide you will tons of great leads?
  • How will you tie everything together and lead people to your website?

Now act.

If you’re new to real estate internet marketing, don’t be afraid. The sooner you get over the fear of jumping into the digital fray, the sooner you will be rewarded for your effort.

Posted & written by Brad Storck on April 11th 2016
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