5 Ways To Generate Leads as a New Realtor
Real Estate Marketing - Realtors - New Realtors - Brokers - Real Estate Listings
It’s tough breaking into the business as a new agent.
Getting your name out into the community is an uphill battle, and you’ll face some difficulties right out of the gate.
However, it won’t be this difficult forever, and there are things you can do right now to make the most of your newfound realtor-hood.
Even if you’re brand-spanking-new, here are 5 ways you can generate leads, right now.
Build a Database
Your database is one of your most powerful assets, so use it and use it well. Building a lead generation database is one of the best moves you can make starting out, and it’s a great place to start.
Make a list of everyone in the area you know, then call and see if you can find anyone with even a remote interest. It’s a simple way for new realtors to get their feet wet and get a sense of the community at the same time.
Calling up people you don’t know that well can be a tough experience, but you’ll be better for it. You might even be surprised by what you find.
Hit the Pavement
Another simple exercise to do is going around the neighborhood and knocking on doors. Make an honest pitch and see what people say. It doesn’t take much, either. Sure, you’ll face some less-than-receptive parties, but chances are you’ll find a few people open to work with you.
Don’t feel apprehensive about staring down the face of rejection, because the more chances you create, the better chance you have of finding success. Making an effort to create as many of those chances of success as possible will have you breaking through faster than you realize.
It’s not an easy thing to face rejection over and over again, but it only takes one “yes” to make the time spent worthwhile.
Have an Open House
As a new realtor, you might not have any properties of your own to show. Instead, ask around and see if another agent has a property you can show. It’s a perfect opportunity to help a out a co-worker and build your personal brand at the same time.
An open house isn’t something only experienced agents can pull off. A great open house means meeting new people and getting your name and face in front of as many potential clients as you can.
It doesn’t matter if you can find a buyer for the property. What matters is that you do a great job of showing off the house so the potential buyers get to know you. This will build up your lead generation with tons of potential buyers that will be coming back to you in the future.
Call Expired or FSBO Listings
You may have tried contacting expired or FSBO listings before but didn’t see any results from it.
That’s because, with expired listings, immediacy is key. That means calling is the way you reach out. Mail, email, or other means is just too slow, and by the time you reach the listing, you’ll have been beaten out by another realtor who got there first. That’s why your best bet is to spend some time on the phone generating leads many realtors don’t bother with.
Spend Some Time Online (But Different Than What You’re Thinking)
If you’re not doing some means of online lead generation, you’re missing out on tons of people looking for someone to help them with their home search.
While Facebook ads and other social media promotion do work, there’s nothing like building your own website, separate from your brokerage, to springboard your visitors into your personal realtor brand. It’s an online open house that’s always ready for new visitors.
A realtor website done right not only builds credibility (which is crucial for new realtors who haven’t yet built up goodwill) but it’s one of the best passive lead generating resources you have at your disposal. Unfortunately, that doesn’t count for a lot of the realtor websites you see floating around on the web today.
It’s Your Turn
Try putting some of these exercises into action and see where it gets you. You might surprise yourself with the results.