5 Powerful Real Estate SEO Tips For Images and Video

5 Powerful Real Estate SEO Tips For Images and Video
The Modern Agent - Tips - Realtors - SEO - Search Engine Optimization

Search engine optimization is nothing new, but for many REALTORS® it’s under-utilized. There are many reasons for that, one of them being many real estate business owners are unaware of how subtle website choices can greatly affect your search rankings. To help, here are five tips you should know for making the most of your images and videos for SEO.

1) Interesting Photos Get Social Media Shares and Build Website SEO.

Good photos will get shared more. People interested in your photos will share them online and Google is going to take notice. That’s because so much of today’s SEO depends not only on how well your website's SEO'd, but how well you optimize your business for search engines, as well. That means actively using social media and using services like Yelp and Google+ to promote your business.

Interesting photos on your website prime you for high search rankings. Great photos that get shared across the web make for powerful SEO builders. If you haven’t been paying attention to how you’re treating your photos online, now’s the time to make a change.

2) Virtual Tours Are Great Content.

A picture is worth a thousand words. A virtual tour? Priceless. Even more useful than a picture, a virtual tour has some seriously useful content, and Google eats it up.

Think of it this way: everything that appears on your website that adds some sort of value, whether it is a picture, a video, a news article, or anything else, is content. That content builds towards an SEO value that determines where your website is ranked in the search results (plus keywords and other details). What’s important for you to know is that, whenever possible, fill your website with content that’s relevant and useful to your website's visitors.

As a REALTOR®, you’re focused on helping people find their dream homes. Do everything you can online to help that journey, and Google will take notice.

3) Optimize Images Completely.

There’s more that goes into your website images than a nice camera and decent photography skills. Take into consideration all the things you don’t normally see on a webpage, or the parts you skim over without a second thought. What is easily overlooked by people clicking through your website are the things search engines pay attention to and place a lot of weight on. Things like:

  • File Names
  • EXIF data
  • Rich Snippets
  • Anchor Text
  • GEO locations
  • Captions
  • Image Links
  • Alt Text
  • Image Formats (.jpg, .gif, .png)

All of these are variables in the equation that determines who sees your real estate website in the search rankings and who doesn’t. However small, all of that data adds up and if you’re not doing what you can to optimize your images, you’re missing out on a piece of the puzzle that adds up to SEO success.

4) Video Is Great, Consistency Is Better.

Just like photos and virtual tours, video is a format that search engines like Google look for in page rankings. It’s a form of quality content that informs Google you’ve got a website that will appeal to, in this case, people interested in buying or selling real estate. Video is a format that does well for improving click-through rates, which is a major factor in Google’s rankings.

As with other forms of content, videos are great, but consistency is better. If you’re always posting great video content of your listings or anything else related to your business, you’ve got a leg-up on the competition.

5) Image Sizes Count.

Image file sizes make a huge difference in your website load times, which affects your SEO. If you’re always posting HUGE image files that are going to take a while to load, you’re going to slow down your website. It doesn’t take much of a slowdown to make a difference, either. Even just a second or two can greatly hurt your search engine rankings, and that doesn’t help your cause one bit.

Play it smart with image sizes. Better yet, use a platform that’s optimized for high-resolution images that can handle large file sizes without an impact on loading times. If you thought every second counted before, you’d really think so after seeing the effects load times have on your SEO.


It’s not so much images, video, or virtual tours are better to post; how you treat content on your website, how often you do add content, and who you aim that content at are the biggest factors in your SEO campaign. Pay attention to your real estate website’s images and video, making sure everything is working together to give you the best search ranking possible.

Posted & written by Brad Storck on June 7th 2016
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