3 Ways to Bring Consistency to Your Real Estate Business
Real Estate Marketing - How-To - Realtors - Positivity - Change
For entrepreneurs, day to day life is anything but consistent. If you’re like me, every Sunday night I’m beyond excited to wake up early on Monday and get my week going. Then the week goes on, and the emotional roller coaster begins.
I have a great meeting and I’m on top of the world, thinking this will be the greatest sales month ever. Then I get a phone call from a disgruntled customer, and all of a sudden I’m convinced I need to change career paths. That’s an extreme example, but I’m sure you’ve felt some of the same highs and lows as well.
You can learn how to sell, you can read self help books, but if all you do is get better at certain things, you’ll only increase the peaks and valleys you face.
So how should you manage riding the entrepreneurial roller coaster? Consistency. You need consistency.
It’s not for the faint of heart, but it’s so worth it. Though I write specifically to realtors, consistency translates into all facets of life. Without further ado, let’s jump in.
Beware of emotional blind spots.
Your attitude, your thoughts, and your mindset control everything you do. Remember, we’re human beings, not robots. You will go through a gamut of emotions every single day.
For each of us, there are certain people in our lives that can serve as an emotional blind spot. When starting or growing a business, you can’t afford to waste a day around negative people. This means that, unfortunately, you’ll have to remove certain people from your inner circle. Find yourself a team of people who encourage you and speak openly and honestly, without dismantling your vision.
Furthermore, certain events and activities can create emotional blind spots, as well.
Take networking, for example. Sometimes I do too much, sometimes too little. Sometimes I go in expecting a lot and leave disappointed. Sometimes I expect nothing, and then something great happens. For me, networking is a huge, emotional, double edged sword. This means I have to think hard about if it’s worth it or not. If you’re in this same position, ask yourself: what matters more to you, sales or relationships? There’s no particular right answer. Knowing what your business needs will help you decide which way to go.
Next, give thought to your family. Who drains you? Who gives you energy? It’s an important question. If I spend the weekend with someone who constantly wears me down, I’m not going to be on my selling “A” game first thing Monday morning. Managing familial relationships can be tricky, but it’s something you have to be aware of.
I haven’t been a great reader for very long. I was always more of a “cliff notes” guy, just the highlights. Here’s what I’ve found: the more I read, the more I understand. Learning regularly facilitates consistency. If I’m consistently reading about new ideas and concepts, I can keep the roller coaster at the same elevation.
I’ve been reading “The Jim Rohn Guides,” and he explained this in his 5 step process.
Absorb. As you read, soak it all in. Take notes, highlight stuff, and even post what you’ve discovered on social media. The more you can absorb, the better.
Respond. Rohn says, “Success is not just knowledge. Success is response to knowledge.” What can I do after reading this? What steps can I take to apply my knowledge?
Reflect. Take a few minutes at the end of each day to reflect on what you’ve learned.
Act. Rohn says, “Disciplined action is what gives birth to ideas, enterprise and values. Without activity, ideas and dreams have no life.” How can I use these new ideas, right away? You may come away with some new insights.
- Share. Tell somebody about it. Whether you tell your spouse, business partner, or your social media audience, retelling that story will lock it into your memory. That’s why I’m sharing this with you. As I learn, I want to share my knowledge with everyone I know.
Books, blogs, essays, articles, or a Google’d quote. Start reading, and focus on making it a habit.
Pay others for consistency outside of your sweet spot.
Figure out what you’re best at, then delegate everything else. Maybe you need to hire a company that’ll manage your social media, brainstorm content, and write blogs for you. Maybe you need to pay for sales leads because finding those leads aren’t in your sweet spot. Don’t be afraid to spend some money to fill in the gaps, because that money spent can bring great consistency to areas you can’t fill on your own.
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