#1 Way Realtors Supercharge Their Social Media Marketing

#1 Way Realtors Supercharge Their Social Media Marketing
Real Estate Marketing - The Modern Agent - Social Media - Realtors - Leads


  • Consistency is the spice that brings your social media marketing to life.
  • You can be anyone you want online, but staying true to yourself makes staying consistent much easier.
  • Consistency shows you care, are knowledgeable, and are trustworthy. That's gold in a social media ruled industry.

In business and in life, consistency is what turns ambition into greatness, dreams into reality.

Online, consistency is what makes you human.

It’s the social media age. No matter who you’re trying to reach, they’re going to be online. In fact, most people are using the internet for their real estate search. You need consistency in your social media marketing because they’re going to find you online first, and first impressions are everything.

Consistency Across Platforms

The real estate agent that maintains a consistent persona across multiple social media platforms is the agent who understands marketing in 2016. Each platform has a different demographic of people you can reach, which brings limitless potential to building your agent brand, but aimlessly messaging without understanding first who you are trying to reach is a sure-fire way to fail.

Understanding who you are trying to reach is the first step in creating quality content that builds your brand as a Realtor, but it’s only part of the equation for finding success in social media marketing.

Remember, what works on one platform may not work on another. Each has their strengths and caters to a specific expectation for that platform. Everything you share should be consistent across all platforms but different in the way it is conveyed, depending on the medium.

Striking the balance between consistency and optimizing for each platform is what will set you apart from the crowd. That means that if you’re telling people to “like” your tweets or retweet your Instagram posts, you’re showing that you’re either out of touch, incompetent, or just don’t care.

Consistency Breeds Success

Overall, consistency is what is going to get your social media marketing where it needs to be. Not posting regularly? Potential clients will wonder about your dedication to your business, and not in a good way.

Nothing screams part-time more than inconsistent or non-existent marketing. Take the time to build your real estate agent brand on social media every day, and over time you'll see just how far ahead of the game you are.

Plan Ahead

Part of being consistent on social media is planning ahead. What you post shouldn't be a spur of the moment decision, it should have a clear reason behind it, even if the reason seems simple on the surface. No matter what it is, make sure it’s aligned with who you are.

Be Yourself

Form your own identity online. There's so much noise out there, it’s hard to become relevant and stay relevant for a long period of time. The only way to get there is through consistency.

Consistency over a long period of time shows that you're aware of current trends and know what you're talking about. It’s a show of expertise, a track record of who you are that people can look back to and base their trust on.

Make who you are online count. Consistency will help get you there, and do wonders for your online real estate marketing.


Posted & written by Brad Storck on May 23rd 2016
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